One of the goals in dental education is to teach students the principles of evidence-based dentistry. This requires the input of scientifically trained clinical staff. It is important to explore and find ways that will invite young and ambitious clinicians to choose for an academic career in which they combine clinical excellence with commitment to science. Various options are discussed that might seduce young clinicians to enter academia and help create a climate in which the dental student of tomorrow will be educated as a critically thinking scientifically trained dentist who is prepared for life-long learning.